by Nothing, the technology company founded by OnePlus co-founder Carl Pei, has announced a new sub-brand called CMF by Nothing. CMF stands for "Color, Material, and Finish," and the new sub-brand is focused on creating affordable products with high-quality design.
In a statement, Pei said that CMF by Nothing is "designed to make better design more accessible." He added that the sub-brand will "combine the best of Nothing's design expertise with a focus on affordability."
The launch of CMF by Nothing is a significant move for Nothing. The company has only been around for a few years, but it has already made a name for itself with its high-quality, minimalist products. The new sub-brand could help Nothing reach a wider audience and expand its market share.
About Nothing
Nothing is a technology company founded by Carl Pei in 2020. The company's mission is to "create a better future through design." Nothing's first product was the Nothing ear (1), a pair of wireless earbuds with a transparent design. The ear (1) was a critical and commercial success, and it helped to put Nothing on the map.
Nothing's second product was the Nothing Phone (1), a smartphone with a unique design and a focus on user experience. The Phone (1) was released in July 2022, and it has been well-received by critics.
With the launch of CMF by Nothing, Nothing is now targeting the affordable market segment. The sub-brand could help Nothing reach a wider audience and expand its market share. It will be interesting to see how CMF by Nothing performs in the coming months and years.